About me
Hi, I’m Rob. I can't wait to help you elevate the value of your work and optimize your pricing - so you'll get everything you deserve as a professional artist.Â

Hi there! I'm Rob, an artist just like you. While I've spent decades as an appraiser, my journey as an artist began in 2020, thanks to YouTube tutorials. Surprisingly, the quality of my art increased rapidly because, even as a beginner, I already had a thorough understanding of the core elements, principles of design, advanced techniques, and the value of innovation and emotional resonance (comprising the 33 Essential Factors).
In addition to appraising the works of Picasso, Dali, and Toulouse-Lautrec, I'm committed to helping emerging artists hone their craft. Through a detailed analysis of the 33 Essential Factors, I guide artists in elevating their skill and optimizing their pricing.Â
Check out my book on "The Rocket Science of Pricing Your Art."
To keep my appraisal practice separated from my art, I paint under the "pen" name of Robert Bek.